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We’re halfway through Veganuary: an ongoing challenge that sees people adopt a plant-based diet for the first month of the year.
A successful Veganuary attempt usually requires, among other things, identifying a wide range of delicious recipes to prepare. plus tofu tastes delicious for the next month. But as daunting as that prospect may be, the task of recreating meaty meals without the animal element isn’t the main deterrent for reluctant vegans.
No. it’s dairy. Or rather, the lack of it.
In research commissioned by snack brand Nature’s Heart, which surveyed 2,000 British meat eaters, the majority of respondents said they would be comfortable ditching meat-flavoured crisps, ice cream, cake, chocolate, mayonnaise and honey to maintain a vegan lifestyle.
But 40 percent said they would have a hard time giving up cheese, while 32 percent couldn’t contemplate life without cow’s milk. That’s despite the fact that almost a third of those surveyed said they intend to try more plant-based alternatives in 2022 in order to be kinder to the planet, with 29 percent willing to make some elements of your diet more ecological.
Brie and cheddar cheese aside, breakfast favorites were among the foods people found most difficult to resist, including eggs (30%), yogurt (16%), sausage (15%). ) and bacon (14%). with 34 percent saying they would have a hard time thinking of what to eat for a plant-based breakfast. (continued below)
Despite more businesses, restaurants, supermarkets and fast food chains offering vegan options than ever before, one in four said vegan alternatives just aren’t as exciting as meat and dairy options, whether it’s steaks baked at Greggs , faux sliced ham at Tesco, or one of the many plant-based “milk” options.
However, not all bad news. The study also found that 35 percent of those willing to take on the challenge would expect to continue their new plant-based habits beyond the end of the month. And they would be in good company. From Joaquin Phoenix to Travis Barker, a host of famous names have made the lasting decision to ditch meat for good.
Of the one in three who said they had already adopted Veganuary, or would consider it, more than a quarter did so (or intended to) to make their diet more exciting. Other reasons for doing so include improving their health (46%), doing their bit for the planet (44%) and trying new foods (43%). Pass the vegan camembert.
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