Aldi vows to remain Britain’s lowest priced supermarket

Aldi vows to remain Britain’s lowest priced supermarket

Aldi’s Christmas cheer as it promises to remain the lowest priced supermarket in the country










Aldi vowed to remain the lowest-priced supermarket in the country this year as it held its best-ever Christmas sales ever.

Chief Executive Giles Hurley said the budget would be the “top priority” for most families as the country faces a cost-of-living crisis.

Living costs are rising due to rising energy bills and higher prices for other goods. Families also face higher taxes.

Aldi vows to remain Britain’s lowest priced supermarket

Aldi was fueled by customers looking to shake off last year’s Covid-dominated Christmas by buying premium holiday foods

The Bank of England expects inflation to hit 6 percent by spring, while analysts have warned the energy bill price cap could rise by more than £700 in April.

Social Security rates will rise in April, costing taxpayers an extra £12bn.

The average store is also getting more expensive, as grocery prices rose the most in December since spring 2020, rising 3.5 percent from a year earlier.

Hurley said: ‘The top priority for most families this year will be managing their household budgets in the face of rising costs of living.

“As Britain’s cheapest supermarket, Aldi will always offer the lowest prices on groceries, no matter what.”

The comments came as the German discounter said Christmas sales surpassed 2020 levels, which were boosted by strict lockdown rules.

In December, it saw an increase of 0.4% from 2020 and an increase of 8.1% from 2019. It said it was the fastest growing supermarket in the UK.

Aldi was fueled by customers looking to shake off last year’s Covid-dominated Christmas by shopping for premium holiday foods.

Its ‘specially selected’ range recorded the highest sales in its history and overall the supermarket sold more than 43 million mince pies, 21 million pigs in blankets and 118 million Brussels sprouts.

Sales were also boosted by the opening of 50 stores during the year, bringing its total to 950. Meanwhile, upscale northern supermarket chain Booths claimed to have had the strongest Christmas ever, praising its better holiday sales. .

Sales grew 6.5 percent from a year earlier in the last three weeks of December as they were also buoyed by shoppers looking to celebrate the lockdown-free holiday with soaring sales of champagne, cheese and cake. mince.

Mince pie sales were up 8 percent before Christmas 2020, while champagne sales were up 21 percent and artisan cheese sales were up 17 percent, the company said.

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