The Tabitha Brown Effect: How This TikTok Star Is Making Vegan Food Irresistible

The Tabitha Brown Effect: How This TikTok Star Is Making Vegan Food Irresistible

You don’t have to be vegan to meet Tabitha Brown. In fact, it’s safe to say that this vegan influencer has more non-vegan followers than vegan followers. As of this writing, Brown had amassed 2.7 million followers on Facebook, another 3.9 million on Instagram, and more than 237,000 more on Twitter, all of which is overshadowed by his prolific presence on TikTok, which draws 4.9 million to his feed. . This social media stardom has served as a catapult for her influence. Brown’s name is now attached to a mix of vegan commercials and entertainment, from Dunkin ‘Donuts’s debut with oat milk to his own show on Ellen Digital Network (Ellen DeGeneres, that is). What makes this vivacious woman so captivating? This is what we call the Tabitha Brown effect.

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The Making of Tabitha Brown

In 2004, Brown moved to Los Angeles to perform a stand-up comedy. In interviews he has done with other outlets, he says he hoped to get a role in a television series, but when that didn’t work out, he looked for work elsewhere. Brown became an Uber driver, and it was during one of her driving shifts in December 2017 that she stopped at Whole Foods and shot the now-famous video that kicked off her successful career as a vegan influencer.

In the video, which she posted on Facebook, she unapologetically and authentically praises the sandwich she just bought: a TTLA (tempeh bacon, tomato, lettuce, avocado) sandwich (with pickle) from Whole Foods. “Ya Lord have mercy, I know I can’t sing, but this made me sing, Whole Foods,” she says while sitting in the driver’s seat of her car, her video being recorded for over three minutes. “When I think of goodness, my soul screams.” As a result of this viral video, TTLA is now a permanent fixture on the Whole Foods sandwich board across the country.

“Have a nice day, and even if you can’t, don’t ruin anyone else’s.” – Tabitha Brown

Brown transitioned to a vegan diet in 2017. He had been battling depression, chronic head and neck pain, and anxiety before making the switch. The successful documentary What health put her on a 30 day vegan challenge, and she never looked back. She started making real-time videos to share what she ate as a vegan, and her enthusiasm captured hundreds of thousands of viewers. The famous TTLA video reached 50,000 views on the first day and skyrocketed to over 100,000 the next morning. Brown had finally found his place on screen.

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The Unofficial Vegan Food Spokesperson

In the barely four years since that video, Brown has used his voice, charisma and personality to turn the world into vegan food. Often accompanied by her husband, daughter, and son, the Browns are a dynamic force that makes the vegan life so appealing.

Dozens of food companies have latched onto the Tabitha Brown effect. Unsurprisingly, she is serving as a brand ambassador for Whole Foods and starred in a 2018 marketing campaign for the grocery store. It also struck a deal with Dunkin ‘in 2020 to announce the national launch of the chain’s Planet Oat oat milk. Sabra sought Brown’s endorsement for her hummus, and appeared in a “Snack to School” video series for children that featured her own hummus-inspired recipes. The entire Brown clan was involved in marketing The Pizza Plant, the first organic and plant-based frozen pizza to debut at Whole Foods. Not to be outdone, Brown secured his own spice blend under the McCormick label. Sunshine All Purpose Seasoning, a unique blend of Garlic, Allspice, Thyme, Turmeric, Cayenne Pepper, Mango, and Pineapple, is a salt-free blend that adds a touch of Caribbean flavor to any plant-based dish.

All of this is not to say that Brown only eats out or relies on prepared foods. He definitely knows how to cook. Her TikTok videos show off her culinary skills, and many of them are captivating enough to trigger viral food trends (hello, carrot bacon). If you’re wondering “what’s for dinner?” A quick scroll through Brown’s feed should answer your question.

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Tabitha Brown in the spotlight

For a woman who once dreamed of entertaining audiences, she has found many avenues to display her dynamic personality outside of promotional campaigns. In 2020, she got her own web series titled All the love with Tabitha Brown on the Ellen DeGeneres network. Brown also makes regular appearances on fashionInstagram account where he cooks vegan dishes as part of the series of cocina del medio.

Brown’s influence has earned him more than fans and commercial gigs. In 2021, she received the NAACP Image Award for Outstanding Social Media Personality, and last year, she was named Tiktok’s Top Creator of 2020 and PETA’s 2020 Person of the Year. Her fans are now asking her to become the voice of Siri. (If you want to add your name, here is the request).

All of this only scratches the surface of Tabitha Brown’s ubiquitous and vibrant influence, but fans will soon be able to learn much more in her first book which debuted in 2021. Feeding the soul [Because It’s My Business] details Brown’s struggle with chronic autoimmune pain and his journey toward veganism and healing. It also offers practical advice to help others love and heal themselves. And yes, there are vegan recipes in every chapter.

We leave you with one of Brown’s frequent sayings: “Have a nice day, and even if you can’t, don’t ruin anyone else’s.”

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