UK-founded plant-based chocolate brand LoveRaw is launching three new M: lk Choc including Smooth Choc, Caramel and Orange in response to the continued rise in the category around Veganuary 2022, writes Neill Barston.
As the company explained to Confectionery Production, it anticipates that the segment will be bigger than ever this year, having seen significant growth amid the pandemic as consumers increasingly turned to wellness issues and better-for-you ranges. .
The company added that its latest series underscored its commitment to leading innovation in the UK chocolate category by creating delicious and spectacular products, which happen to be vegan. Furthermore, the new bars will further support the business in maintaining its position as one of the UK’s fastest growing vegan chocolate brands and allow it to increase its share of the UK plant-based market, which is projected to reach £ 1.1 billion in value. by 2023. Products will initially launch on the brand’s e-commerce platform, ahead of a broader retail launch this month.
They will use a new vegan recipe formula to give a smoother texture as the brand seeks to expand the possibilities and flavor credentials of vegan chocolate. The bars are also gluten-free as LoveRaw continues to attract as many consumers as possible to the brand. As with all LoveRaw products, the new bars are also free of palm oil and artificial ingredients.
Manav Thapar, Co-Founder of LoveRaw, comments: “At LoveRaw we are always innovating and testing new flavor combinations and recipes to ensure our chocolate tastes the best possible and it is very exciting to welcome the new Smooth Choc, Caramel and Orange Bars. of the LoveRaw family. By making these gluten-free and plant-based products, we have opened the brand to a whole new audience, allowing us to continue our mission to make great tasting chocolate available to everyone. We are confident that the new bars will be a huge hit with consumers, whether they are extremely vegan, sometimes vegan, ‘non-vegan’ or just plain vegan out of curiosity. “
LoveRaw M: lk Choc Bars are designed to crush taste buds with flavor and are so delicious they can be enjoyed on their own or become the star ingredient in a number of culinary creations. Anyone can enjoy the LoveRaw range, be it extremely vegan, sometimes vegan, ‘non-vegan’ or just plain vegan out of curiosity.
LoveRaw Smooth Choc, Caramel and Orange M: lk® Choc bars are available on the LoveRaw website and in retail stores such as The Vegan Kind and Spar with an RRP of £ 1.69.