Copper Branch, the World’s Largest Plant Chain, Launches Atlas Monroe’s “Cult Favorite” Fried Chicken – vegconomist

Copper Branch, the World’s Largest Plant Chain, Launches Atlas Monroe’s “Cult Favorite” Fried Chicken – vegconomist

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Canadian restaurant chain Copper Branch, which operates 40 locations around the world, is launching a Nashville chicken sandwich from the best-selling vegan brand Atlas Monroe.

The debut marks the first time Canadians can purchase the popular chicken product, which is often sold online. Based in California, Atlas Monroe is reportedly the world’s largest producer of vegan fried chicken.

Fried Chicken Atlas Monroe
© Atlas Monroe

Deborah Torres, Founder and CEO of Atlas Monroe, won the first toss competition held by Copper Branch and The Vegan Women Summit, creating an opportunity for Torres to partner with the Canadian fast-casual chain.

Success after Shark Tank

Atlas Monroe first gained national notoriety when Deborah and co-founder Johnathan Torres appeared on an episode of the investment show Shark Tank in 2019. During his appearance, the couple turned down a $ 1 million offer from Mark Cuban and Rohan Oza to acquire 100% ownership of the company.

Despite not reaching an agreement, the company has prospered. In early 2021, Atlas Monroe opened a two-story, multi-million dollar manufacturing plant in San Diego, CA, capable of producing one million pounds of plant-based chicken each year. There are also plans for the expansion of a second facility.

Vegan Atlas Monroe Chicken Sandwiches
© Atlas Monroe

The company has reportedly achieved $ 2 million in online sales since the appearance of Shark Tank, and increased the menu offering to include plant-based ribs, bacon, lasagna, and mac and cheese.

Next stage of growth

Bringing Atlas Monroe’s beloved chicken to Canada represents the next stage of growth and success for the ambitious young brand.

Copper Branch CEO Trish Paterson commented: “We are beyond excited to bring this amazing product to our clients as we showcase the hard work of Deborah Torres. We are proud to bring something truly unique to the Canadian plant-based market while standing up for not only female entrepreneurs, but female entrepreneurs of color, who are often underrepresented in the world of food innovation. We know people are not only going to love this Nashville chicken sandwich, but also the story of how it came to be. “

CEO of Atlas Monroe
© Atlas Monroe

“Copper Branch is an incredible company that does incredible things and working with them and having this opportunity is truly extraordinary. For years people asked us when we were coming to Canada and we are so excited to finally have the opportunity to bring them our product in the form of this delicious sandwich. It’s really special, ”said Deborah Torres, founder of Atlas Monroe.

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