Vegums tests American vegans and plant-based eaters with its US launch.

Vegums tests American vegans and plant-based eaters with its US launch.

HOBOKEN, NJ – (BUSINESS WIRE) – Vegums, the multivitamin and complementary gummy for vegans and those who adopt a plant-based lifestyle, today announced the launch of Vegums USA. Founded by John Rushton and Abdul Sharief, two UK pharmacists in 2018, Vegums was created to address vitamin and mineral deficiencies associated with fast-growing vegan and plant-based lifestyles, as well as to remain passionately committed to sustainability and animal welfare.

“As pharmacists, Abdul and I just couldn’t find vitamins for our families that were committed to the true vegan cause, so we created one!” said John Rushton, co-founder of Vegums. “We saw the meteoric rise of veganism, as well as plant-based diets, along with the great concern for the planet and animal welfare, and we decided there was a great opportunity. We set out to use our health, wellness and pharmacy skills to design vitamins and supplements that don’t just have completely vegan ingredients – none of this ‘junk friendly’! “He continued:” The vegan diet can mean that people are deficient in certain nutrients, which in turn can lead to health problems, so we adjust the levels to compensate for this. We also care a lot about the planet we live on. and animal welfare, which is why we created the brand to give back to the future of the next generation. We believe that all of our spirit is best summed up in the Vegums motto ‘Proven Consciousness’. ”

Certified by the Vegan Society, Vegums Vitamin Gummies comprise genuine, easy-to-understand vegan ingredients. Citrus peel is used as a gelling agent in contrast to gelatin of animal origin. Natural colors and flavors are always used and where a touch of sweetness is required is with unrefined cane sugar to avoid the use of common bone meal in refining. “We also took the tasty gummies route – why not make vitamins enjoyable to take and digest?” Rushton said. “And, for both adults and children, we have created bear families.”

“There are so many benefits to following a vegan diet, but it can be easy to fall short of some important vitamins and minerals,” said Dr. Nicole Avena, Ph.D., research neuroscientist, author, and expert in the fields of nutrition, diet, and addiction. “Vegans should pay special attention to some vitamins and minerals such as vitamin B12, iron or vitamin D (among others) because the best sources of these nutrients come from foods of animal origin. A supplement optimized for vegans may target these nutrients that vegans are probably missing and help someone on a vegan diet feel secure in the knowledge that they are not lacking in the important vitamins and minerals they need to stay healthy. ”

Vegums, winner of the 2020 World Plant-Based Awards, will initially be available in the US through three “Ve-ssentials”:

  • Vegan multivitamin: Optimized specifically for the vegan diet. It contains vitamins B12, B6 and D3 plus folic acid, selenium and iodine on the premise of everything you need and nothing you don’t need. The gummies come in a tasty strawberry flavor and get their vibrant red color from natural black carrot extract.
  • Omega-3 without fish: Fully vegan Omega-3 from sustainably sourced seaweed provides a whopping 80mg of DHA per daily serving. Omega-3s are believed to help develop and maintain healthy eyes, skin, heart, and brain. It is especially important during child development. Vegetables have the natural sweetness of oranges and lack the fishy flavor.
  • Iron: A daily dose of two naturally flavored blackberry gummy bears results in a staggering 14 mg of easier-to-absorb ferrous iron. A good level of iron is essential to prevent anemia, which manifests as fatigue and lack of energy.

“We are passionate about the planet and have built sustainability into our brand framework,” said Abdul Sharief, co-founder of Vegums. “All ingredients in Vegums have been traced to their origin to ensure that no animal products are used at any stage. Also, unlike many vegan competitors, we have abandoned plastic packaging. All Vegums products come in biodegradable cellulose and recycled cardboard, designed to be stored in our custom reusable can. We will not contribute to the dumping of waste. Importantly, in the UK, Vegums have achieved carbon negative status; Our goal is to do the same in the US We know it’s a big place, but we’re ready for it and by all accounts the vegan population is ready for our products. ”

Vegums are available for purchase directly at and through Amazon, in addition to a growing number of select local vitamin and health and wellness stores nationwide. A one-month adult or two-month supply for kids of Vegan Multivitamins and Iron retail for $ 19.95 with a subscription; with Fish-Free Omega-3 on sale for $ 21.95, again with a subscription. The brand will offer deep introductory discounts during launch.

With every purchase, Vegums donates a percentage of their profits to Vitamin Angels, a charity that helps pregnant women, babies, and children living beyond the margins. Additionally, for each review on TrustPilot, the brand has partnered with MoreTrees to plant trees in local communities, helping to improve job opportunities and offset the CO2 emitted by the company. To date, the brand has planted trees for local and tribal communities in Madagascar, for local farmers in Haiti, and with the Kijabe Forest Trust in Kenya.

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About Vegums

Vegums was founded in 2018 by two UK pharmacists, John Rushton and Abdul Sharief, to address vitamin and mineral deficiencies associated with fast-growing vegan and plant-based lifestyles. Certified by the Vegan Society and winner of the 2020 World Plant-Based Awards, Vegums has formulated the perfect combination of vitamins and minerals specifically to supplement a plant-based diet. Entering the US market in Fall 2021, Vegums offers a range of vitamin gummies including: a vegan multivitamin optimized specifically for the vegan diet; Omega-3 without fish, a vegan omega-3 from sustainably sourced seaweed, and iron, 14 mg of ferrous iron. All Vegums products subscribe to the basic vegan spirit and avoid ingredients of animal origin such as gelatin or sugar refined with bone meal. Ingredients like citrus peel are used as a gelling agent as opposed to animal-based gelatin, and natural colors and flavors are used along with a pinch of unrefined natural cane sugar for sweetness. Defenders of a better planet, Vegums only uses biodegradable and / or recyclable packaging. All Vegums products are available at and Amazon. Join the plant-based conversation with @Vegums.

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