Interview: ‘It has been a challenge, but Avoca is back and we are hiring’

Interview: ‘It has been a challenge, but Avoca is back and we are hiring’

It’s four days before Christmas when we meet and Shane Flynn, Managing Director of Avoca, the lifestyle empire loved by Ireland’s aspirational classes, is about to check-in at some of the chain’s 13 outlets. After all, it’s the retailer’s busiest week of the year, and the staff at Avoca’s central kitchen and bakery in Bray have handcrafted 5,500 Christmas cakes and 200,000 mince pies for the shops.

But on Twitter, not everyone shared Avoca’s Christmas spirit. One tweet read: “As you fight to get those last few Christmas gifts, remember that Avoca is owned by Aramark, the same people responsible for the Direct Provision families who receive this.” The tweet was accompanied by photos of gloomy-looking foods, including a burnt pizza slice and a plate of two small white muffins with pasta sauce.

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