Babybel launches a mini vegan cheese wheel.  Where to get it

Babybel launches a mini vegan cheese wheel. Where to get it

For years Bel Brands, the Babybell cheese maker, has teased that a vegan version of their popular Babybel mini wheels is coming soon and, finally, vegan cheese lovers can rejoice that the mini cheese wheels are now offered in a vegan version, just in time for “Veganuary”, the UK-based awareness campaign for more people to eat plant-based products the first month of the year.

One problem: vegan versions of these adorable snack cheeses are only making their way across the pond, in the UK for now. American consumers who want to enjoy plant-based Babybels will have to wait a little longer. Still, it’s just the latest announcement from many companies preparing for the largest number of consumers to still not participate in Veganuary, the month of plant-based eating that started as a movement in the UK and has been going on ever since. become a global phenomenon with hundreds of thousands. of participants each year.

Along with the launch of Bel Brand in the UK, the supermarket chain Aldi has also announced its first line of vegan cheeses. The new vegan cheese alternatives respond to the growing demand for dairy products of plant origin in recent years. With Veganuary just days away, more companies are serving a growing vegan population in the UK, where nearly one in three people consume plant-based dairy products, according to a recent Mintel report.

BabyBel’s Vegan Cheese Wheels Arrive Sooner Than Expected

French cheese brand BabyBel first introduced its iconic mini cheese wheels in 1977, becoming a lunchbox staple for kids and a favorite cocktail in cheese plates around the world. The company has hinted that it was working to introduce a vegan alternative for years, but with little progress, until early 2021. Now, plant-based mini cheese wheels will hit the shelves at Sainbury’s on January 1, 2022, with priced at £ 2.00 (or $ 2.69). ) per pack of five.

Vegan Babybel will be coconut oil based and completely preservative free, but will contain high levels of vitamin B12 and calcium as well as other nutrients. The response on her Instagram and in the press has been enthusiastically positive, with comments such as: “YES! YES! YES! YES!” and also, “It’s a Christmas miracle 💚🎄 “

“We’ve seen overwhelming demand for the development of a vegan-friendly Babybel over the years, and with the plant market continuing to grow substantially, the new launch is perfectly timed to satisfy this consumer appetite,” Ollie Richmond of Bel Brand Brand Manager, he told The Grocer.

The company first introduced its plant-based businesses when it introduced its first brand of vegan Nurishh cheese earlier this year. The vegan cheese selection featured slices and strips featuring variations of mozzarella, provolone, and cheddar, available worldwide. The product line marked the first time the company moved away from the conventional dairy industry towards the plant-based sector.

Bel Brands intends to “unlock incremental sales” with its BabyBel launch, syncing it up to hit markets at the start of Veganuary. The vegan campaign will help publicize the new vegan cheese product and push it into the minds of consumers across the UK.

Aldi’s first foray into plant-based cheese

Aldi is also trying to build on the momentum of Veganuary by launching its first selection of private label vegetable cheeses. The international supermarket chain introduced two new plant-based products, including the Dairy-Free Mature Cheddar Block (£ 1.39) and the Shredded Cheddar Cheese Pack (£ 1.39). The company announced that both products will be available on January 2, 2022 at its UK locations.

The two new store-labeled cheeses will be sourced from coconut oil. Coconut oil based products will also be completely gluten and soy free. The new recipe is an attempt to provide consumers with a highly accessible alternative, in addition to the supermarket company’s expanding plant offerings.

Aldi’s growing vegan selection already includes meatless dumplings, vegan meat patties, plant-based burgers, onion and rosemary sausages, and more. Aldi’s plant-based cheese, which bills itself as one of the cheapest grocery stores, is cheaper than several of its competitors. Vegan Aldi cheese is 36 percent cheaper than Tesco’s £ 2.00 plant-based cheese. Compared to Sainsbury’s and Mark & ​​Spencer’s selections at £ 2.25, Aldi is 47 percent more affordable.

Veganuary’s influence on the vegan cheese market

Vegan cheese is one of the fastest growing plant-based industries globally. Whole Foods Market released a report earlier this year betting big on the future of vegan cheese, stating that the growing market will inspire artisanal alternatives for years to come. The global vegan cheese market is expected to reach $ 5.64 billion by 2028, according to a report by Grand View Research.

The report also found that Europe accounted for the largest share of vegan cheese revenue in the past year. The vegan cheese market is driven by organizations like Veganuary that are pushing people to try plant-based foods. Preparing for the 2022 campaign, the organization recruited tennis champion Venus Williams, acclaimed chef Matthew Kenney, New York Mayor Eric Adams and more.

“While changing our diet is crucial to reducing greenhouse gas emissions, it can seem overwhelming,” said Veganuary Chief of Communications Toni Vernelli. “Signing up for Veganuary makes it so much easier, as our free engagement is packed with helpful tips and advice, including a seven-day low-carbon meal plan that highlights simple changes that reduce the carbon footprint of classic British dishes.” .

Last year, the organization reported that Veganuary had 580,000 participants in 209 countries. The organization expects much greater participation this year, expanding its efforts around the world and expecting more companies like Aldi and Babybel to join the plant-based movement. In 2021, companies unveiled 825 new vegan products and menu items dedicated to the campaign, giving consumers a reason to anticipate a ton of new vegan products starting in January 2022.


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